Key Word Phrase

This is the most important part of article marketing.  Your "keyword phrase".  This is what I consider to be your "key" to success in getting traffic directed to your website.  If you don't research your keyword phrase, your article may not be ranked in the search engines and you could ultimately lose potential traffic AKA customers to your site.  Sound intimidating? It isn't, in fact, there are free tools online that you can use. 

I use GOOGLE.  I find a niche, I research the niche, and develop a key word phrase.  IMPORTANT: When you are writing a blog or article you will want to use your keyword phrase in your title and in the first two sentences.  Be careful not to be overly repetitive of your phrase throughout your article and/or blog.

Visit the GOOGLE Keyword Tool and become familiar with its usage.  This tool will become one of your best tools for success.